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3 Ways to Recharge Your Loyalty Program

3 Ways to Recharge Your Loyalty Program

Published By: Research Desk Released: Feb 10, 2025

The Challenge of Disengagement Most loyalty programs have an engagement problem. On one hand, the average number of total loyalty program memberships rose 28% from 2019 to 2024, and the…

Keep Loyalty Programs Rewarding

Keep Loyalty Programs Rewarding

Published By: Research Desk Released: Jan 31, 2025

“With over $48 trillion of unspent loyalty points globally it’s no wonder malicious actors are targeting rewards programs globally...” 48 Trillion Reasons Loyalty Fraud is on the Rise, The Wise…

Beyond The Carrot: An Approach to Impactful Incentives

Beyond The Carrot: An Approach to Impactful Incentives

Published By: Research Desk Released: Jan 23, 2025

Out With the Old: “Do This, Get That” The old “Do This, Get That” model focused on transactional behaviors and limited rewards: Sell a widget, get some money; transact with me…

Be the Best: Defining Exceptional Channel Incentive Programs

Be the Best: Defining Exceptional Channel Incentive Programs

Published By: Research Desk Released: Jan 23, 2025

Exceptional channel incentive programs aren’t just about flashy rewards or sleek platforms – they’re about delivering what partners really value. So, how do you know what separates a forgettable program…

Channel Incentives: Protecting Your Budget, Boosting Your Returns For 2025 & Beyond

Channel Incentives: Protecting Your Budget, Boosting Your Returns For 2025 & Beyond

Published By: Research Desk Released: Jan 23, 2025

As CFOs examine every line item, your channel incentives budget might be under fire. In the current economic landscape, budget scrutiny is inevitable. Businesses are under immense pressure to lower…

ARE YOU DOING EVERYTHING YOU CAN TO ENGAGE YOUR CHANNEL PARTNERS?

ARE YOU DOING EVERYTHING YOU CAN TO ENGAGE YOUR CHANNEL PARTNERS?

Published By: Research Desk Released: Oct 18, 2023

You rely on a partner portal that is easy to use (think mobile-friendly and consumer-grade UI). You provide access to important resources, like training, sales materials, and support. You use…

MAXIMIZING CHANNEL PARTNER ENGAGEMENT

MAXIMIZING CHANNEL PARTNER ENGAGEMENT

Published By: Research Desk Released: Oct 18, 2023

Missed revenue opportunities, strained relationships and loss of competitive edge are just a handful of challenges that can stem from insufficient partner engagement. Disengaged partners are less motivated to promote…

21 Incentive Design Principles for Channel Programs

21 Incentive Design Principles for Channel Programs

Published By: Research Desk Released: Sep 06, 2023

Behavioral science provides valuable insights into what motivates people. Industry experts have combined these concepts with real-world experience to create a series of incentive design principles. When applied, these principles…

The Map Framework: The Science Behind Effective Behaviour Change

The Map Framework: The Science Behind Effective Behaviour Change

Published By: Research Desk Released: Sep 06, 2023

When you are looking to create lasting change in your business, The MAP framework can be your secret weapon to drive behavior. Developed by BJ Fogg, a professor at Stanford…

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