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Are Marketers Using The Metrics That Matter?

Are Marketers Using The Metrics That Matter?

Published By: Research Desk Released: Jun 25, 2019

Today every single aspect of marketing has an associated numerical value: open rates, followers, shares, clickthrough rates, leads created, pipeline created, revenue, and so on. Yet for all the improvements…

Measuring Marketing Performance

Measuring Marketing Performance

Published By: Research Desk Released: Jun 25, 2019

We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. But how do you go about doing that? It all comes down to…

The Definitive Guide to Digital Advertising

The Definitive Guide to Digital Advertising

Published By: Research Desk Released: May 14, 2019

Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising.…

Fitbit – Protecting Brands from Digital Risks and the Dark Web

Fitbit – Protecting Brands from Digital Risks and the Dark Web

Published By: Research Desk Released: Nov 14, 2018

Hear from the FBI Cyber Division's leading ransomware investigator about the latest threats and vectors and gain insight into how to protect your organization.

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