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Agile Marketing Transformation: Why It’s Key to Your Success

Agile Marketing Transformation: Why It’s Key to Your Success

Published By: Research Desk Released: Feb 12, 2021

Between the global pandemic and dramatic shifts in consumer confidence, there has never been a greater need for agility in business. And this on top of an already tenuous marketing…

Outcome-Based Marketing v2.0: Profitable Growth by Targeting Consumers in the Movable Middle

Outcome-Based Marketing v2.0: Profitable Growth by Targeting Consumers in the Movable Midd...

Published By: Research Desk Released: Feb 12, 2021

Do you know who your brand's "movable middles" are? Companies that are successful at targeting and convincing this key segment through outcome-based marketing see 5X the advertising impact over reach-based marketing efforts.…

Creating a Sustainable Supply-Side Replacement for the Cookie

Creating a Sustainable Supply-Side Replacement for the Cookie

Published By: Research Desk Released: Feb 12, 2021

With third-party cookies going away, it's about to get harder to attract advertisers, secure media dollars from brands and agencies, and increase your CPM. Enter the new cookie replacement. Some…

The Future of Media

The Future of Media

Published By: Research Desk Released: Jan 12, 2021

Description: Marketers often see publishers as a means to an end: a way to reach coveted audiences. And most publishers see marketers as a means to an end too: a…

The Future of Marketing

The Future of Marketing

Published By: Research Desk Released: Jan 12, 2021

In today’s privacy-first environment, publishers are struggling to understand their audience's full behavior along the path to purchase. And brands are up against the challenge of running omnichannel campaigns efficiently.…

Neustar and Pathmatics discuss the latest trends in Paid Social and Attribution

Neustar and Pathmatics discuss the latest trends in Paid Social and Attribution

Published By: Research Desk Released: Jan 12, 2021

The world of Paid Social is facing many disruptions today. With looming privacy regulations and social justice concerns, brands need to understand the role this critical channel can play in…

How to Rebuild Your Marketing Ecosystem

How to Rebuild Your Marketing Ecosystem

Published By: Research Desk Released: Jan 12, 2021

Between the pandemic, growing privacy regulations, and the death of the cookie, the way marketing has "always been done" is no longer viable. It's up to brands to pivot—to reimagine…

How UltraThreat Feeds Can Protect Your Brand, Mitigate Fraud and Defend Your Domain

Published By: Research Desk Released: Jun 08, 2020

Ahead of the Curve – Accelerate Cyber Response with Near-Real Time DNS Insights

Ahead of the Curve – Accelerate Cyber Response with Near-Real Time DNS Insights

Published By: Research Desk Released: Jun 02, 2020

Do you have a comprehensive cyber defense program? Until now, using passive DNS data for cyber defense was limited by three key factors: timeliness of data, the need to analyze…

New exploits and increased relevance of Distributed Denial of Service (DDoS) attacks

New exploits and increased relevance of Distributed Denial of Service (DDoS) attacks

Published By: Research Desk Released: Apr 15, 2020

The number of DDoS attacks increased 180% in 2019. Are you prepared for 2020? Learn what you need to know from our Security Operations Center (SOC) in order to protect…

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