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Data-Driven Marketing

Data-Driven Marketing

Published By: Research Desk Released: Nov 19, 2019

It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for…

The Dmp Checklist 7 Questions To Ask To Ensure A Solid Core

The Dmp Checklist 7 Questions To Ask To Ensure A Solid Core

Published By: Research Desk Released: Nov 19, 2019

It’s not uncommon to find slick-looking user interfaces, well-run product demos, and exciting sales narratives when evaluating a data management platform (DMP), but don’t let those features distract from the…

5-Minute Audience Targeting Primer

5-Minute Audience Targeting Primer

Published By: Research Desk Released: Nov 19, 2019

Marketing is not getting more difficult because of data—it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you…

Unload Technical Debt and Transform Commerce

Unload Technical Debt and Transform Commerce

Published By: Research Desk Released: Nov 19, 2019

How to shed technical baggage to succeed in the next era of commerce.

Retail in 4 Dimensions: Understanding Consumer Behavior in an Age of Relativity

Retail in 4 Dimensions: Understanding Consumer Behavior in an Age of Relativity

Published By: Research Desk Released: Nov 19, 2019

Why today’s retail landscape is in a constant state of flux as the march of digital technology continues to trample all over traditional models of consumer buying habits.

Go Direct-to-Consumer and Prepare your Business for Success

Go Direct-to-Consumer and Prepare your Business for Success

Published By: Research Desk Released: Nov 19, 2019

Consumers want direct access to goods and services. In fact, consumers asking for a direct relationship is a top driver of why brands have gone direct thus far. Brands must…

Perry Ellis Drives Brand Loyalty

Published By: Research Desk Released: Nov 19, 2019

A real-life example of how a customer experience platform built for retail makes all the difference in achieving successful business results.

Customer Experience in the Digital World: Consumer Goods & Retail

Customer Experience in the Digital World: Consumer Goods & Retail

Published By: Research Desk Released: Nov 19, 2019

Today’s lightning-paced digital retail world means shoppers have more power than ever, and they want what they want NOW. Is your ecommerce strategy designed to deliver the best customer experience?…

A New Breed of Analytics

A New Breed of Analytics

Published By: Research Desk Released: Nov 15, 2019

Data is the lifeblood of business success, but has been trapped in silos for too long. To unleash its value, analytics must transform from merely reporting on data to providing…

Why Being Data Driven Isn’t Enough

Why Being Data Driven Isn’t Enough

Published By: Research Desk Released: Nov 14, 2019

We live in a data-rich world. From visitor behavior on websites and social media interactions to mobile app usage and device communications across the Internet of Things, brands are inundated…

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