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How to Measure Consumer Attention

How to Measure Consumer Attention

Published By: Research Desk Released: Apr 11, 2022

Gaining a comprehensive understanding of performance helps marketers build a strong, results-driven digital advertising strategy. While baseline ad verification metrics are essential building blocks for a successful campaign, best practices…

Measurement Innovation

Measurement Innovation

Published By: Research Desk Released: Apr 11, 2022

Measuring consumer attention is critical to strengthening the performance of your digital media, as attention signals provide clarity into a myriad of ways consumers receive your brand message. But not…

Protect Your Ad Spend From Invalid Traffic

Protect Your Ad Spend From Invalid Traffic

Published By: Research Desk Released: Apr 11, 2022

Invalid traffic (IVT) is endemic in online advertising and inflates an advertiser’s budget with ad clicks or impressions that a valid user never saw. While the growth and sophistication…

Brand Safety, Suitability, and Responsible Media

Published By: Research Desk Released: Apr 11, 2022

Learn how these three principles—brand safety, suitability, and responsible media—fortify one another to build true advertising confidence. By taking an integrated approach to brand safety, you can amplify your brand's…

Beyond Ad Verification

Beyond Ad Verification

Published By: Research Desk Released: Apr 11, 2022

Confidence that advertisers got what they paid for builds trust in the digital media ecosystem and lays the proper groundwork for any campaign. However, the industry has reached an inflection…

Move and Modernize Oracle Applications to Oracle Cloud Infrastructure (OCI)

Move and Modernize Oracle Applications to Oracle Cloud Infrastructure (OCI)

Published By: Research Desk Released: Mar 14, 2022

OCI offers a suite of migration, provisioning, and management solutions purpose-built to expedite the transition of key Oracle applications to the cloud, including: E-Business Suite JD Edwards PeopleSoft Siebel Hyperion…

Move & Modernize Enterprise Applications Dummies

Move & Modernize Enterprise Applications Dummies

Published By: Research Desk Released: Mar 14, 2022

Enterprises depend on core applications to run their businesses smoothly and efficiently. Today, most enterprises run these core applications inside their on-premises data centers rather than in the public cloud.…

J.D. Edwards Customer Story ebook

J.D. Edwards Customer Story ebook

Published By: Research Desk Released: Mar 14, 2022

JD Edwards (JDE) EnterpriseOne deployments run on Oracle Cloud Infrastructure without significant configuration, integration, or business process changes. This results in an implementation that guarantees improved performance, flexibility, and lower…

Cloud Integration & API Management for Dummies Guide

Cloud Integration & API Management for Dummies Guide

Published By: Research Desk Released: Mar 11, 2022

With the surge of software as a service (SaaS) apps, the multiplication of mobile devices, and the deluge of data created by the Internet of Things (IoT), the promise of…

Addressing Diversity & Inclusion: Going Beyond the Benchmark DE

Addressing Diversity & Inclusion: Going Beyond the Benchmark DE

Published By: Research Desk Released: Dec 06, 2021

Diversitäts und Inklusions Bericht Workplace Intelligence befragte für diesen Bericht 10 führende globale Unternehmen: Marriott, DHL, Schneider Electric, Co-op, Marks & Spencer, Boston Scientific, Nielsen IQ, Anthem, General Motors und…

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