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Whitepapers
A Cloud Data Platform for Data Science
Sponsored by:
Snowflake
Published By:
Research Desk
Released:
Jul 15, 2020
Data scientists require massive amounts of data to build and train machine learning models. In the age of AI, fast and accurate access to data has become an important competitive…
Read more
Six Compelling Reasons to Modernise Your Data Warehouse
Sponsored by:
Snowflake
Published By:
Research Desk
Released:
Jul 15, 2020
Are you extracting maximum insights from your data? Like crude oil, data is much more valuable when processed and used to drive a business forward. Conventional data warehouses can’t handle…
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5 Tips for Implementing a Customer Data Platform
Sponsored by:
Snowflake
Published By:
Research Desk
Released:
Jul 13, 2020
As companies have recognised the importance of unifying customer data to obtain business insights, customer data platforms that consolidate and activate known customer information have become ubiquitous. Customer data platforms…
Read more
Master Your Role as CM(I)O
Sponsored by:
Snowflake
Published By:
Research Desk
Released:
Jul 13, 2020
Today’s Chief Marketing (Intelligence) Officers are increasingly responsible for driving top-line business results. More than ever, they require deeper customer insights and data-driven strategies to succeed in a highly competitive…
Read more
5 Ways Data is Reshaping Retail
Sponsored by:
Snowflake
Published By:
Research Desk
Released:
Jul 13, 2020
Consumers once focused on product quality when deciding between brands. Today, the convenience of the shopping experience is just as important—as evidenced by the growth of Amazon’s private-label brands. That…
Read more
5 Tips for Implementing a Customer Data Platform
Sponsored by:
Snowflake
Published By:
Research Desk
Released:
Jul 01, 2020
As companies have recognized the importance of unifying customer data to obtain business insights, customer data platforms that consolidate and activate known customer information have become ubiquitous. Customer data platforms…
Read more
How Snowflake Powers Your Personalisation Initiative
Sponsored by:
Snowflake
Published By:
Research Desk
Released:
Jul 01, 2020
Personalisation is critical to the success of marketing campaigns and with a modern cloud data platform, achieving personalisation in near-real time and at scale is finally possible. This white paper…
Read more
Master Your Role as CM(I)O
Sponsored by:
Snowflake
Published By:
Research Desk
Released:
Jul 01, 2020
Today’s Chief Marketing (Intelligence) Officers are increasingly responsible for driving top-line business results. More than ever, they require deeper customer insights and data-driven strategies to succeed in a highly competitive…
Read more
Why The Data Driven Marketer Needs A Cloud Data Warehouse
Sponsored by:
Snowflake
Published By:
Research Desk
Released:
Jul 01, 2020
Marketing uses a lot of data, and “data-driven” marketing is rapidly becoming commonplace. Effectively collecting, preparing, and analyzing a growing pool of information sources can lead to measurable benefits, including…
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5 Reasons B2C Marketers Should Care About Their Data Platform
Sponsored by:
Snowflake
Published By:
Research Desk
Released:
Jul 01, 2020
B2C marketers are well aware of the power of data to personalize content, experiences, and offers to individual customers, and to optimize media and channel mix decision-making. But data silos—the…
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