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A Cloud Data Platform for Data Science

A Cloud Data Platform for Data Science

Published By: Research Desk Released: Jul 15, 2020

Data scientists require massive amounts of data to build and train machine learning models. In the age of AI, fast and accurate access to data has become an important competitive…

Six Compelling Reasons to Modernise Your Data Warehouse

Six Compelling Reasons to Modernise Your Data Warehouse

Published By: Research Desk Released: Jul 15, 2020

Are you extracting maximum insights from your data? Like crude oil, data is much more valuable when processed and used to drive a business forward. Conventional data warehouses can’t handle…

5 Tips for Implementing a Customer Data Platform

5 Tips for Implementing a Customer Data Platform

Published By: Research Desk Released: Jul 13, 2020

As companies have recognised the importance of unifying customer data to obtain business insights, customer data platforms that consolidate and activate known customer information have become ubiquitous. Customer data platforms…

Master Your Role as CM(I)O

Master Your Role as CM(I)O

Published By: Research Desk Released: Jul 13, 2020

Today’s Chief Marketing (Intelligence) Officers are increasingly responsible for driving top-line business results. More than ever, they require deeper customer insights and data-driven strategies to succeed in a highly competitive…

5 Ways Data is Reshaping Retail

5 Ways Data is Reshaping Retail

Published By: Research Desk Released: Jul 13, 2020

Consumers once focused on product quality when deciding between brands. Today, the convenience of the shopping experience is just as important—as evidenced by the growth of Amazon’s private-label brands. That…

5 Tips for Implementing a Customer Data Platform

5 Tips for Implementing a Customer Data Platform

Published By: Research Desk Released: Jul 01, 2020

As companies have recognized the importance of unifying customer data to obtain business insights, customer data platforms that consolidate and activate known customer information have become ubiquitous. Customer data platforms…

How Snowflake Powers Your Personalisation Initiative

How Snowflake Powers Your Personalisation Initiative

Published By: Research Desk Released: Jul 01, 2020

Personalisation is critical to the success of marketing campaigns and with a modern cloud data platform, achieving personalisation in near-real time and at scale is finally possible. This white paper…

Master Your Role as CM(I)O

Master Your Role as CM(I)O

Published By: Research Desk Released: Jul 01, 2020

Today’s Chief Marketing (Intelligence) Officers are increasingly responsible for driving top-line business results. More than ever, they require deeper customer insights and data-driven strategies to succeed in a highly competitive…

Why The Data Driven Marketer Needs A Cloud Data Warehouse

Why The Data Driven Marketer Needs A Cloud Data Warehouse

Published By: Research Desk Released: Jul 01, 2020

Marketing uses a lot of data, and “data-driven” marketing is rapidly becoming commonplace. Effectively collecting, preparing, and analyzing a growing pool of information sources can lead to measurable benefits, including…

5 Reasons B2C Marketers Should Care About Their Data Platform

5 Reasons B2C Marketers Should Care About Their Data Platform

Published By: Research Desk Released: Jul 01, 2020

B2C marketers are well aware of the power of data to personalize content, experiences, and offers to individual customers, and to optimize media and channel mix decision-making. But data silos—the…

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