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Data: The Good 4-Letter Word

Data: The Good 4-Letter Word

Published By: Research Desk Released: Feb 05, 2021

Data doesn’t have to be a dirty word. At least not according to data quality experts from Dun & Bradstreet and Data Therapy™. We bring these champions of high-quality together…

Disruption: How the 2020 Pandemic Changed Email

Disruption: How the 2020 Pandemic Changed Email

Published By: Research Desk Released: Feb 04, 2021

Actionable email insights for uncertain times. Everything we thought we knew about consumer behavior changed in 2020. All our years of carefully watching metrics and optimizing email campaigns suddenly turned…

Email Tune-Up: A 5-Point Inspection to Get Your Program in Gear

Email Tune-Up: A 5-Point Inspection to Get Your Program in Gear

Published By: Research Desk Released: Feb 04, 2021

Whether you’re new to email marketing or a seasoned pro, now is the time to clean the gunk out of your email campaign to prime yourself for lasting success. Validity…

The Data Manager’s Field Guide

The Data Manager’s Field Guide

Published By: Research Desk Released: Jan 16, 2021

Today’s enterprise businesses have sky-high expectations for their CRM data, and it’s up to the data manager to ensure that the data is clean, reliable, and usable across the organization.…

The Sender Score Guide to Deliverability

The Sender Score Guide to Deliverability

Published By: Research Desk Released: Jan 16, 2021

Are you new to email marketing, or simply looking to better understand deliverability? You’ve come to the right place. Download our Sender Score Deliverability Guide to help set you on…

The Fundamentals of Email Marketing

The Fundamentals of Email Marketing

Published By: Research Desk Released: Jan 16, 2021

Email is one of the most effective marketing channels, with an average return of $42 dollars for every one dollar spent (DMA, 2019). You might think it’s effectiveness lies in…

2020 Email Deliverability Benchmark

2020 Email Deliverability Benchmark

Published By: Research Desk Released: Jan 16, 2021

Although email is the marketing channel with the highest ROI, messages need to actually reach the inbox to take advantage of this return. According to our latest research, on average,…

The Fundamentals of CRM Data Management

The Fundamentals of CRM Data Management

Published By: Research Desk Released: Dec 08, 2020

Businesses that get data management right experience better customer relationships, create more effective sales and marketing campaigns, and uncover valuable insights that increase revenue and growth. In fact, companies that…

The Data Manager’s Field Guide

The Data Manager’s Field Guide

Published By: Research Desk Released: Dec 08, 2020

Data managers play a critical role in the success of today’s enterprise businesses. At first glance, their responsibilities might seem relatively straightforward. But the reality is, their job is incredibly…

Quality CRM Data: The Key to Delivering Great Customer Experiences

Quality CRM Data: The Key to Delivering Great Customer Experiences

Published By: Research Desk Released: Dec 08, 2020

In a culture that relies heavily on social media, online reviews, and brand advocacy to gauge product and brand performance, your ability to deliver great customer experiences is key to…

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