Advertising Whitepapers

timextender expands global reach with puresyndication

Sponsored by: demandscience Published By: Research Desk Released: Aug 08, 2023

TimeXtender is an automated data management platform that empowers customers with instant access to data that is ready for analysis. Founded in 2006, the company is a Microsoft Gold Certified Partner ...

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the convergence of tv, ott & digital video

Sponsored by: Spectrum Published By: Research Desk Released: Feb 10, 2022

5 Factors Disrupting the Media Buying Landscape The advertising landscape is forever changed by the emergence and steady rise of OTT. TV, OTT, and digital video were once clearly defined as sepa...

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measuring success: how to get the best results from your advertising investment

Sponsored by: Spectrum Published By: Research Desk Released: Feb 10, 2022

Three steps to see big results from your advertising and measure your ROI. Measuring your advertising’s return on investment (ROI) isn’t always crystal clear. At Spectrum Reach, our goal is to ...

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how to find the best candidates for your organization.

Sponsored by: Spectrum Published By: Research Desk Released: Feb 10, 2022

Discover the need-to-know facts on just how TV advertising can work for you and your recruitment needs in our detailed, easy-to-follow whitepaper....

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3 easy steps to create an effective marketing budget

Sponsored by: Spectrum Published By: Research Desk Released: Feb 10, 2022

Invest in your businesses for advertising success. A common statement we hear from business owners is “How do I create and roll-out an effective advertising budget for my business? I don’t want...

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the definitive guide to marketing automation mpg

Sponsored by: Adobe Published By: Research Desk Released: Apr 24, 2021

How can marketing automation benefit you? Marketing automation allows businesses to save time and money, measure and optimize marketing investments, and grow revenue faster. According to our benchm...

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50 social media best practices

Sponsored by: Salesforce Published By: Research Desk Released: Jan 18, 2021

Discover new ways to use social media for your unique business goals. Get tips for every aspect of social media in business, from listening and engagement to publishing and advertising — so you c...

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econsultancy digital trends report 2020

Sponsored by: Adobe Published By: Research Desk Released: Sep 30, 2020

Five marketing highlights from the 2020 Digital Trends report. A decade after our first Digital Trends report, we explore how leading businesses are taking advantage of digital transformation to se...

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putting ai (artificial intelligence) to work for audience segmentation

Sponsored by: Here Tech & Digitas Published By: Research Desk Released: Jan 15, 2020

Have a conversation with anyone about how the changing nature of technology is affecting our world, and artificial intelligence (AI) will invariably come up. It has the potential to change all industr...

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advertising & marketing 101 how to create a marketing budget

Sponsored by: Spectrum Published By: Research Desk Released: Nov 20, 2019

How to Make a Marketing Budget A breakdown of the 3-step process of creating an effective marketing budget. We’re not going to sugarcoat it—creating a marketing budget can be intimidating an...

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