Advertising Whitepapers

advertising & marketing 101 how to make a commercial that works

Sponsored by: Spectrum Published By: Research Desk Released: Nov 20, 2019

Think about the commercials that stick with you. What is it about them that you remember? It’s probably a combination of ads that made you laugh, made you think, or tugged at your heartstrings. A...

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advertising & marketing 101 how to get started

Sponsored by: Spectrum Published By: Research Desk Released: Nov 20, 2019

If you’re reading this, you’ve taken an important step to grow your business. You’ve decided that you need to advertise to get your business where you want it to be. Step one complete. It�...

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power of two television + digital = powerful roi

Sponsored by: Spectrum Published By: Research Desk Released: Nov 20, 2019

“TV or digital?” It’s no longer an either/or decision for business owners. In fact, choosing just one will limit your campaign’s effectiveness. Let’s answer a few common questions from your ...

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get ahead in 2020 by booking your advertising now

Sponsored by: Spectrum Published By: Research Desk Released: Nov 20, 2019

TV will truly be the tie that binds in 2020—whenever and wherever viewers want, on their device of choice. From small towns to big cities, Americans will share the experience of global sporting e...

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tv advertising 101

Sponsored by: Spectrum Published By: Research Desk Released: Nov 20, 2019

If you’re running a small or local business, you’ve probably felt overwhelmed about the marketing and advertising options out there. We’re not going to sugarcoat it: there are a lot. And there a...

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3 keys for consistent marketing in 2020

Sponsored by: Spectrum Published By: Research Desk Released: Nov 20, 2019

You might think advertising only during peak seasons is enough, but research shows otherwise. Here are three ways that consistency pays off and can produce a better return on your investment. Consi...

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mind the data gap: 2019 data-driven marketing & advertising outlook

Sponsored by: DUN & BRADSTREET Published By: Research Desk Released: Jun 17, 2019

It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upend...

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the definitive guide to digital advertising

Sponsored by: marketo Published By: Research Desk Released: May 14, 2019

Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digita...

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7 tried and tested conversion strategies for auto retailers

Sponsored by: TrustPilot Published By: Research Desk Released: Jan 14, 2019

Converting visitors into buyers is always a top priority. Unfortunately, boosting conversion rates is easier said than done with shopping cart abandonment running rampant. Leaving many online auto ...

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