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Aberdeen: Aligning Customer Service Strategy & Technology

aberdeen: aligning customer service strategy & technology

Published By: Research Desk Released: Sep 05, 2023

Aberdeen Knowledge Brief: How to align service strategy & technology to fuel next-gen customer experiences. This document highlights the top objectives fueling the activities of modern day B2B ser...

Strategically Aligning Customer Service with B2B Business Goals

strategically aligning customer service with b2b business goals

Published By: Research Desk Released: Sep 05, 2023

Now more than ever, customer service plays a critical role in your brand narrative, protecting your company’s reputation, generating new business models, and increasing customer lifetime value. This...

Consumer Goods and the Great B2B Digital Acceleration

consumer goods and the great b2b digital acceleration

Published By: Research Desk Released: Apr 10, 2023

Drive profitable growth now. Get insights from 500 consumer goods leaders going digital to deliver. Digital acceleration drives B2B success now Digital investments streamline account manage...

The Secret to Effortless Product Discovery

the secret to effortless product discovery

Published By: Research Desk Released: Jan 26, 2023

Understanding the Perils of Perfect Product Data in B2B Commerce The digital revolution in B2B selling has already begun. New technologies are paving the way for distributors to focus on the parts ...

The 7-Step Guide to Sales Acceleration for B2B Marketers

the 7-step guide to sales acceleration for b2b marketers

Published By: Research Desk Released: Aug 04, 2022

It takes up to 6 months to set a qualified meeting with a senior DM according to 58% of B2B marketing professionals, and 78% of average sales cycles are between 1- 12 months. With such long lead times...

Inflation: Pre- and Post- Pandemic A Manufacturing and Distribution Pricing Manager’s Guide to Weathering the Storm

inflation: pre- and post- pandemic a manufacturing and distribution pricing manager’s ...

Published By: Research Desk Released: Jul 14, 2022

In this expert guide, we will examine how the arrival of new inflationary pressures have created new hurdles for pricing managers at companies faced with preserving margins during volatile times. We...

Aborder le changement avec sérénité

aborder le changement avec sérénité

Published By: Research Desk Released: Jan 31, 2022

Peut-être êtes-vous en train d’ajouter des marques, clients, pays, produits ou canaux de vente, voire d’adopter un modèle économique qui couvre à la fois le B2B et le B2C. Peut-être votre en...

How Marketing Accelerates Sales in Today’s Digital Economy

how marketing accelerates sales in today’s digital economy

Published By: Research Desk Released: Aug 05, 2021

The economic landscape has changed dramatically recently over the past year-plus, and this has significantly affected the way marketers engage with customers. With B2B buyers trying to find value amid...

Successfully Selling the Value of a B2B Digital Transformation

successfully selling the value of a b2b digital transformation

Published By: Research Desk Released: Jul 12, 2021

About the Guide Changes in consumer technologies, audience demographics, and purchasing preferences have motivated many businesses to upgrade their legacy commerce platforms. This guide provides...

Successfully Selling the Value of a B2B Digital Transformation

successfully selling the value of a b2b digital transformation

Published By: Research Desk Released: Jul 12, 2021

About the Guide Changes in consumer technologies, audience demographics, and purchasing preferences have motivated many businesses to upgrade their legacy commerce platforms. This guide provides...

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