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B2B Marketing
B2B Marketing Whitepapers
activate your leads with abm display
Sponsored by:
DemandScience
Published By:
Research Desk
Released:
Nov 27, 2023
Account-Based Marketing (ABM) Display is our targeted ad solution specifically developed for B2B marketing professionals. ABM Display helps you identify and engage high-priority accounts at the most ...
Read more
the 7-step guide to sales acceleration for b2b marketers
Sponsored by:
Rapid7
Published By:
Research Desk
Released:
Aug 04, 2022
It takes up to 6 months to set a qualified meeting with a senior DM according to 58% of B2B marketing professionals, and 78% of average sales cycles are between 1- 12 months. With such long lead times...
Read more
the ultimate guide to b2b marketing planning
Sponsored by:
Inbox Insight
Published By:
Research Desk
Released:
Sep 07, 2021
This definitive guide cuts through all the marketing buzzwords and hype to provide a clear, easy-to-follow plan of attack. Supported by tried and tested marketing principles, we'll cover: PR...
Read more
dissecting the b2b content marketing strategy
Sponsored by:
Inbox Insight
Published By:
Research Desk
Released:
Sep 07, 2021
88% of B2B marketing professionals plan to produce more content in 2021 than ever before. If this sounds like you, this resource will ensure you're on the right track. Download now to discover: ...
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how marketing accelerates sales in today’s digital economy
Sponsored by:
AlwaysOn
Published By:
Research Desk
Released:
Aug 05, 2021
The economic landscape has changed dramatically recently over the past year-plus, and this has significantly affected the way marketers engage with customers. With B2B buyers trying to find value amid...
Read more
the art of abm: a strategic guide to account-based marketing
Sponsored by:
Drift
Published By:
Research Desk
Released:
Feb 04, 2021
Account-based marketing (ABM) isn't a new concept in B2B. So why are marketers still debating the ABCs of ABM? There are two main reasons: No two ABM programs look alike.ABM is a targeted appr...
Read more
7 inspiring b2b campaigns
Sponsored by:
Salesforce
Published By:
Research Desk
Released:
Jun 02, 2020
In uncertain times, maintaining strong B2B relationships can be a real trick. The voice of your marketing needs innovation, flexibility, and understanding. From microsites to podcasts to webinars, the...
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7 inspiring b2b campaigns
Sponsored by:
Salesforce-Pardot
Published By:
Research Desk
Released:
Apr 17, 2020
In uncertain times, maintaining strong B2B relationships can be a real trick. The voice of your marketing needs innovation, flexibility, and understanding. From microsites to podcasts to webinars, the...
Read more
what cmos wish for … and how intelligent automation can grant them
Sponsored by:
Gyro
Published By:
Research Desk
Released:
Feb 27, 2020
WHAT CMOs REALLY WANT In 2019, gyro asked 100 chief marketing officers and heads of marketing across the United States to describe their top wishes for their day, their teams and their customers. Resp...
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five keys to successful automated marketing
Sponsored by:
Oracle
Published By:
Research Desk
Released:
Nov 19, 2019
In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer – and close the de...
Read more
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