B2B Marketing Whitepapers

Today every single aspect of marketing has an associated numerical value: open rates, followers, shares, clickthrough rates, leads created, pipeline created, revenue, and so on. Yet for all the improv...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professi...

Today's B2B marketers must be able to prove business impact qualitatively, but it's tough with complex deals and long sales cycles. Until now! Download the comprehensive, 158-page Clear and Complete ...