B2B Whitepapers

cuatro maneras en que los datos ayudan a personalizar b2b según las necesidades

Sponsored by: Microsoft Published By: Research Desk Released: May 16, 2021

Los compradores B2B esperan experiencias personalizadas en todos sus negocios. Pero al interactuar más a través de múltiples canales digitales, los datos cruciales para entender sus preferencias te...

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cmos guide to b2b marketing attribution

Sponsored by: Adobe Published By: Research Desk Released: Apr 24, 2021

The traditional marketer focuses on tracking activities like lead form captures, email opens, and links clicked. The modern marketer knows that return on investment (ROI)-based measurement is what pro...

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taxing matters: what all manufacturers should know about selling online

Sponsored by: Avalara Published By: Research Desk Released: Nov 19, 2020

What every manufacturing firm should know about indirect tax compliance and how to effectively manage B2B and B2C e-commerce transactions in the modern world.  ...

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building better experiences (and bigger profits)

Sponsored by: Adobe Published By: Research Desk Released: Sep 30, 2020

Successful B2B commerce experiences start with the customer. Customer expectations are evolving fast in the B2B market. Long-term growth requires investment in the future, and seamless and intuitiv...

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consider the benefits of going hybrid

Sponsored by: Adobe Published By: Research Desk Released: Sep 04, 2020

Expansion into new commerce channels may require more. Not all channels are the same. Each has its own feature sets, so you’ll need a commerce solution that does it all. View the guide Consider the ...

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flexing your abs: the ultimate guide to account-based sales

Sponsored by: Outreach Published By: Research Desk Released: Aug 12, 2020

To succeed in today’s B2B industry, it’s important to align your sales strategies to today’s B2B sales and buyer expectations for personalization. In fact, according to Accenture Interactive, �...

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flexing your abs: the ultimate guide to account-based sales

Sponsored by: Outreach Published By: Research Desk Released: Jun 09, 2020

To succeed in today’s B2B industry, it’s important to align your sales strategies to today’s B2B sales and buyer expectations for personalization. In fact, according to Accenture Interactive, �...

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7 inspiring b2b campaigns

Sponsored by: Salesforce Published By: Research Desk Released: Jun 02, 2020

In uncertain times, maintaining strong B2B relationships can be a real trick. The voice of your marketing needs innovation, flexibility, and understanding. From microsites to podcasts to webinars, the...

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consider the benefits of going hybrid

Sponsored by: Adobe Published By: Research Desk Released: Apr 28, 2020

Expansion into new commerce channels may require more. Not all channels are the same. Each has its own feature sets, so you’ll need a commerce solution that does it all. View the guide Consider the ...

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