B2C marketers Whitepapers

B2C marketers are well aware of the power of data to personalize content, experiences, and offers to individual customers, and to optimize media and channel mix decision-making. But data silos—the p...

Forrester used a 23-criterion evaluation of email marketing service providers to identify the 13 most significant ones and research, analyze and score each one. This report shows how each provider mea...