brands Whitepapers

digital accessibility as strategy: a practical guide to building inclusive brands

Sponsored by: Acquia Published By: Research Desk Released: Nov 13, 2024

Inclusivity and digital accessibility aren’t just trends, they’re necessary. Neglecting digital accessibility alienates potential customers. Instead, brands should harness digital inclusion for me...

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brand marketer’s blueprint

Sponsored by: Resonate Published By: Research Desk Released: Aug 29, 2022

How to Increase Revenue, Solidify Loyalty, and Skyrocket Customer Lifetime Value During Uncertain Times. Uncertain times lead to changes in shopping preferences, evolved expectations for brand valu...

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abm for epic experiences infographic

Sponsored by: Adobe Published By: Research Desk Released: Apr 24, 2021

A lot of brands think they have an ABM strategy, but a truly engaging strategy is focused on the customer experience. Learn how account- based experiences (ABX) can drive higher lifetime value for you...

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best practices in content management: it edition

Sponsored by: Adobe Published By: Research Desk Released: Jan 15, 2021

Delivering amazing experiences takes the expertise of both marketing and IT. So your content management system should fit the needs of both. We’ve asked brands of all sizes, including Raiffeisen, Co...

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how online betting giant william hill stacked the deck with vmware cloud on aws

Sponsored by: VMware Published By: Research Desk Released: Oct 20, 2020

We can pick up our VMware platform and put it in the cloud, which means we’re on the path to realizing the cost savings and agility we’re after.” – Alan Alderson, Director of IT Operations at ...

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