Customer Centric Marketing Whitepapers

Only 23 percent of customers say that sellers provided an excellent experience.* Help deliver an outstanding experience to every single customer with Microsoft Relationship Sales solution—combini...

The business landscape is changing at a breakneck pace. The rate of rapid change is led by globalisation, new and evolving technologies, increasing customer expectations and a shift in demographics to...

Your customers are individuals. And your messages should reflect that. Learn how leading marketers are using new techniques and technologies to give their customers personal, low-friction experiences,...