customer data Whitepapers

state of the cdp 2023

Sponsored by: Tealium Published By: Research Desk Released: Apr 26, 2023

State of the CDP 2023   For the fourth edition of the State of the CDP report, Tealium surveyed over 1200 professionals around the world. The responses have revealed that Customer Data Pla...

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working with customer data: from collection to activation

Sponsored by: Acquia Published By: Research Desk Released: Feb 08, 2021

Companies today are swimming in customer data. This data is critical for both creating engaging customer experiences and delivering substantial results from marketing efforts. Despite the sheer qua...

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customer data platforms 101: everything you need to know

Sponsored by: Acquia Published By: Research Desk Released: Feb 08, 2021

What CDPs are and the capabilities they should offer Marketing is all about data. But pulling together customer data from all relevant sources, creating unified, regularly updated customer profiles...

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retailer power increased productivity for customer service & securely transfers custom...

Sponsored by: Laplink Published By: Research Desk Released: Jan 16, 2021

Nordic region consumer electronics giant uses PCmover to save time and money when migrating customer data from old computers to new ones....

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moving from basic to advanced marketing analytics

Sponsored by: Snowflake Published By: Research Desk Released: Dec 07, 2020

Marketing organizations are eager to implement advanced marketing analytics to become more data-driven and maximize customer lifetime value, increase sales, and reduce churn. But companies face severa...

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how data is redefining financial services

Sponsored by: Snowflake Published By: Research Desk Released: Jul 16, 2020

While financial institutions have perhaps the most value to gain from leveraging customer data into insight, they’re also challenged by having some of the strictest compliance regulations regarding ...

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5 tips for implementing a customer data platform

Sponsored by: Snowflake Published By: Research Desk Released: Jul 01, 2020

As companies have recognized the importance of unifying customer data to obtain business insights, customer data platforms that consolidate and activate known customer information have become ubiquito...

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financial services use case: next-generation customer 360° and data hubs

Sponsored by: Hitachi Published By: Research Desk Released: Feb 19, 2020

Emerging banking strategies — next-best offer, next-best-action, predicting and preventing churn, maximizing customer value — require real-time or near real-time data hubs as a foundation. So how ...

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banking e-book: how technology helps meet regulator and customer demands

Sponsored by: Hitachi Published By: Research Desk Released: Feb 19, 2020

The financial industry is being pressured simultaneously by two new forces: an increasingly stringent regulatory environment that requires new levels of data governance, and a shift to digital busines...

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forrester report: gauge your data privacy and security maturity

Sponsored by: Akamai Published By: Research Desk Released: Sep 24, 2019

The stakes are high for consumer brands in today’s data privacy landscape. Sophisticated cyberattacks and front-page data privacy breaches threaten to compromise customer data and damage brand trust...

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