Customer Lifecycle Whitepapers

As buyers undergo major cost-cutting evaluations, businesses need to demonstrate the economic impact of their solutions for every rep and every deal. This IDC Perspective shares why organizations need...

Customer experience has quickly moved from competitive differentiator to business imperative. In a world where the answer to almost any question is at our fingertips, where AI is becoming a part of ev...

Building a great SaaS product is hard. Getting people to try your product is even harder. But the ultimate challenge is to ensure that customers not only try, but keep using your product over time. ...