Customer Whitepapers

2021 data maturity model

Sponsored by: SafeGraph Published By: Research Desk Released: Jan 18, 2021

2020 brought a lot of change to the data space. Many companies accelerated their use of data and evolved their data maturity as they were forced to create new baselines, identify new customers, and cl...

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these organizations change their focus, processes and resource allocation

Sponsored by: Dell Published By: Research Desk Released: Jan 15, 2021

VMware Workspace ONE is an integrated digital workspace platform for end user computing that includes capabilities ranging from device management to app and desktop virtualization, including an identi...

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the total economic impact™ of ibm watson assistant

Sponsored by: IBM Published By: Research Desk Released: Apr 12, 2020

IBM recently commissioned Forrester Consulting to conduct a study that evaluated the financial impact of IBM Watson Assistant on organizations. Learn how IBM Watson Assistant can cut costs, drive reve...

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the key difference:dmp vs cdp

Sponsored by: ARM Published By: Research Desk Released: Mar 01, 2020

A DMP enables marketers to serve targeted ads programmatically using anonymous customer data. A CDP creates detailed, identifiable customer profiles for improved ad targeting, personalization, segment...

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redefining supply chain strategy as planning and execution converge

Sponsored by: Infor Published By: Research Desk Released: Feb 05, 2020

As manufacturers attempt to address demand-driven expectations in their global supply chains, many are experiencing severe, escalating pressures. The struggle to adapt to increasing customer requireme...

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mobile workers become the face of brands

Sponsored by: Salesforce Published By: Research Desk Released: Dec 05, 2019

Customers are pushing companies to keep up with the innovation of the Fourth Industrial Revolution. With the lines blurring between B2B and B2C, companies need to re-evaluate their service strategies ...

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becoming a trailblazer: greenthumb keeps customer service in bloom with field service ligh...

Sponsored by: Salesforce Published By: Research Desk Released: Dec 05, 2019

When the first rays of sunshine hit the UK each spring, GreenThumb’s expert field crew members are eager to help homeowners across the nation bring their lawns to life. That’s why the company rece...

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transform customers experience with connected field service

Sponsored by: Salesforce Published By: Research Desk Released: Dec 05, 2019

In the era of the connected customer, delivering a superior, endto- end customer experience has never been more important. In fact, according to the Customers 2020 report, customer experience has over...

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5 reasons oracle cx is the right solution for your financial services firm

Sponsored by: oracle Published By: Research Desk Released: Nov 22, 2019

Oracle CX applications enable digital transformation of front-office customer engagement. By centering on a single view of the customer, cohesive convenience is achieved across all digital channels....

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bundled customer interest digital advertising media and html5

Sponsored by: Intel Published By: Research Desk Released: Nov 06, 2019

When asked which generation of customers will visit in-patient shops more than once a week, you're probably thinking, "The Baby Boomers".   In this case you are wrong.   As quote...

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