DMP Whitepapers

A DMP enables marketers to serve targeted ads programmatically using anonymous customer data. A CDP creates detailed, identifiable customer profiles for improved ad targeting, personalization, segment...

It’s not uncommon to find slick-looking user interfaces, well-run product demos, and exciting sales narratives when evaluating a data management platform (DMP), but don’t let those features distra...

To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available ...