Location Data Whitepapers

extreme weather trucking

Sponsored by: Here Tech Published By: Research Desk Released: Feb 11, 2020

Despite the greater frequency of extreme weather events occurring around the globe, freight still has to be delivered on time and on a year-round basis. Truck drivers often find themselves driving thr...

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the guide to buying location data for marketers

Sponsored by: HERE Technologies Published By: Research Desk Released: Jun 05, 2019

Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes ...

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seven questions to ask when buying location data for audience segmentation

Sponsored by: HERE Technologies Published By: Research Desk Released: Jun 05, 2019

It is important to know where place information is coming from because different sources can interpret a place differently.....

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double take

Sponsored by: HERE Technologies Published By: Research Desk Released: Jun 05, 2019

An array of location-centric innovations is transforming the advertising and marketing landscape. With technologies now moving beyond simple ‘location’, advertisers can begin to access a more nuan...

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the marketers’ guide to buying location data

Sponsored by: Here Technologies Published By: Research Desk Released: Mar 21, 2019

Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes ...

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moving beyond location: how contextual data is transforming the advertising arena.

Sponsored by: Here Technologies Published By: Research Desk Released: Mar 21, 2019

With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our vie...

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