location intelligence Whitepapers

unlocking value with location intelligence

Sponsored by: Google Maps Published By: Research Desk Released: Aug 17, 2021

Customers today expect highly relevant, location-aware experiences, delivered without a hitch. Learn how leading companies use location intelligence to boost customer satisfaction, sales, and operatio...

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location platform benchmark report: 2020

Sponsored by: HERE Tech Published By: Research Desk Released: Feb 11, 2020

Real-time asset visibility makes it possible to establish a 360° view of a supply chain and provide the vital location intelligence needed by organizations who are looking to optimize. For these orga...

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using location data to understand the offline impacts of online efforts

Sponsored by: Here Tech & Digitas Published By: Research Desk Released: Jan 15, 2020

Traditional metrics like click-through and conversion rates may be useful for measuring the online effectiveness of digital media campaigns, but they fall short when the goal is understanding offline ...

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location intelligence: bridging a gap in the retail industry

Sponsored by: Here Tech & Digitas Published By: Research Desk Released: Jan 15, 2020

While the retail industry has made great strides in understanding the digital journeys of consumers, it has been difficult to observe and analyze their whereabouts and movements in the physical world....

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