marketer Whitepapers

how to elevate the way marketers work

Sponsored by: Adobe Published By: Research Desk Released: Jan 05, 2022

To excel in the emerging experience economy, the gaming and being industry must become outcome-oriented; to shift to a way of working that enables the orchestration and delivery of game-changing custo...

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5 ways to achieve deeper personalization with data

Sponsored by: Snowflake Published By: Research Desk Released: Sep 08, 2020

If you’re a marketer, connecting with customers in a personalized, meaningful way is your top priority. Engaging with customers is no longer simply a transactional relationship; it is a constant, ev...

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the insider’s guide to webinars – marketer’s edition

Sponsored by: GoToMeeting Published By: Research Desk Released: Oct 18, 2019

You know you’re in a bad webinar — and we’ve all attended at least one — when you end up listening half-heartedly, catching up on email while the webinar rumbles on in the background or occasi...

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path to personalization the 9 keys to driving stronger relationships—one customer at a t...

Sponsored by: Sitecore Published By: Research Desk Released: May 16, 2019

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly large number of companies have not fully embraced this strategic tactic. Typically, senior mark...

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