marketers Whitepapers

human insight: how marketers stop guessing and start understanding

Sponsored by: UserTesting Published By: Research Desk Released: Mar 04, 2022

Uncover why world-class marketers rely on human insight to better understand and connect with their audiences. In today’s fast-moving world, marketers need to adapt in real-time to the constant...

Read more

5 tips for implementing a customer data platform

Sponsored by: Snowflake Published By: Research Desk Released: Dec 07, 2020

As companies have recognized the importance of unifying customer data to obtain business insights, customer data platforms that consolidate and activate known customer information have become ubiquito...

Read more

the great dam renaissance: from storing assets to building experiences

Sponsored by: Adobe Published By: Research Desk Released: Sep 30, 2020

Modern digital asset management has come a long way from being simply a repository for assets. A modern DAM can transform your content velocity—and it’s about to get even better. In order to gr...

Read more

8 steps to creating a high-impact martech stack

Sponsored by: Marketo Published By: Research Desk Released: Nov 04, 2019

Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer bas...

Read more

1 in 3 marketers say getting attention is their top challenge

Sponsored by: SurveyMonkey Published By: Research Desk Released: Jan 15, 2019

What can you do to breakthrough? How to get the right type of attention How to steer clear of the wrong type of attention Help people fall in love with your brand As a marketer, you want...

Read more