Marketing Whitepapers

the definition of modern zero trust

Sponsored by: Okta Published By: Research Desk Released: May 22, 2022

Forrester created the Zero Trust Model of information security more than a decade ago. Since then, marketing hype has co-opted the term, creating confusion and misunderstanding about the actual defini...

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the value of tele- prospecting in the life sciences industry

Sponsored by: Tactical Telesolutions Published By: Research Desk Released: May 19, 2022

Tele-prospecting is a pre-sale practice employed by business-to-business-focused organizations to qualify leads. It acts as a bridge between the marketing and sales departments, kindling a relationshi...

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keep business moving with e-signatures

Sponsored by: Adobe Published By: Research Desk Released: Apr 28, 2022

This 3-page solution brief provides an overview of Adobe Sign benefits for various organizations, including sales, legal, HR, marketing, procurement and more. In more detail, the paper discusses capab...

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3 easy steps to create an effective marketing budget

Sponsored by: Spectrum Published By: Research Desk Released: Feb 10, 2022

Invest in your businesses for advertising success. A common statement we hear from business owners is “How do I create and roll-out an effective advertising budget for my business? I don’t want...

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winmo pitch list: 20+ brands with new marketing hires

Sponsored by: Winmo Published By: Research Desk Released: Nov 25, 2021

Looking for CMOs in need of marketing and media partners? Check out 20+ senior marketing hires likely to invest in media and marketing services this year.....

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winmo pitch list: 21 brands with new marketing hires

Sponsored by: Winmo Published By: Research Desk Released: Nov 19, 2021

Looking for CMOs in need of agency services? Check out 20+ senior marketing hires likely to shake up agency rosters....

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marketing intelligence report: data and analytics trends to drive future growth

Sponsored by: Salesforce Published By: Research Desk Released: Jul 08, 2021

Learn about the marketing analytics trends impacting business growth. In this report, you will learn: The role marketers play in driving business growth The state of marketing analytics Key...

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the road to cmo

Sponsored by: Adobe Published By: Research Desk Released: Apr 24, 2021

The Road to CMO, a Marketo series, provides an in-depth look at the changing role of the CMO, career advice from experienced marketing leaders, and a peek at the future of marketing. The CMO: Then ...

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the definitive guide to marketing metrics and analytics pai

Sponsored by: Adobe Published By: Research Desk Released: Apr 24, 2021

How marketing metrics and analytics can benefit you  The role of marketing is constantly evolving, and more than ever, marketing has to prove its impact on the success of the business. With increa...

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