Marketing Whitepapers

neustar and pathmatics discuss the latest trends in paid social and attribution

Sponsored by: Neustar Published By: Research Desk Released: Jan 12, 2021

The world of Paid Social is facing many disruptions today. With looming privacy regulations and social justice concerns, brands need to understand the role this critical channel can play in their medi...

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how to rebuild your marketing ecosystem

Sponsored by: Neustar Published By: Research Desk Released: Jan 12, 2021

Between the pandemic, growing privacy regulations, and the death of the cookie, the way marketing has "always been done" is no longer viable. It's up to brands to pivot—to reimagine omnichannel m...

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two key priorities accelerating higher ed marketing

Sponsored by: Adobe Published By: Research Desk Released: Dec 12, 2020

Higher-ed marketers are spread thin, and the industry as a whole is undergoing significant changes in the way it communicates with prospective students. University decision-makers thus face many chall...

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how manufacturers can leverage digital transformation to strengthen relationships with sup...

Sponsored by: Adobe Published By: Research Desk Released: Dec 11, 2020

With heightened pressure to prove ROI, manufacturing marketing teams must embrace changes in how they market to new audience segments to increase efficiency and build stronger relationships with distr...

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complete guide to crisis communications

Sponsored by: Meltwater Published By: Research Desk Released: Dec 03, 2020

Today's world is markedly different than just 10 years ago. Hyper-connected digitally-enabled consumers can communicate with each other primarily via smartphones, share a variety of content online and...

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jumpstart your revenue growth

Sponsored by: Adobe Published By: Research Desk Released: Nov 23, 2020

Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across department...

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lead-to-account matching and routing market guide

Sponsored by: LeanData Published By: Research Desk Released: Oct 15, 2020

Lead-to-Account Matching (L2A) and Routing has become one of the most critical applications for modern go-to-market organizations. As go-to-market strategies evolve and increase in complexity, more so...

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lead management: the essential foundation of b2b growth in any economy

Sponsored by: LeanData Published By: Research Desk Released: Oct 15, 2020

As the global economy responds to the Coronavirus pandemic, all businesses are navigating a new, uncertain economic environment. TOPO Research found a 150% increase in buyers not booking meetings due ...

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cloud technology: the state of the chanel report

Sponsored by: Ingram Micro Published By: Research Desk Released: Oct 06, 2020

A few years on and the role of the channel has not only been revived and augmented, but a number of trends appear set to propel the channel to a position of even greater prominence. In fact, four key ...

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channelsight scaled lead qualification and nurturing 2x, resulting in an additional €200...

Sponsored by: Exceed Published By: Research Desk Released: Oct 01, 2020

In reaching their target personas, ChannelSight works through multiple marketing channels such as inbound, outbound and through third-party publishers. Following up and qualifying leads from all these...

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