Marketing Whitepapers

econsultancy digital trends report 2020

Sponsored by: Adobe Published By: Research Desk Released: Sep 30, 2020

Five marketing highlights from the 2020 Digital Trends report. A decade after our first Digital Trends report, we explore how leading businesses are taking advantage of digital transformation to se...

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exp ess: mastering the complex buyer journey

Sponsored by: Adobe Published By: Research Desk Released: Sep 04, 2020

By bringing together marketing and sales in a single offering, Adobe empowers companies to master complex customer journeys, nurture long-lasting relationships and measure business impact across every...

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three mistakes organizations make while developing abm programs

Sponsored by: Oracle Published By: Research Desk Released: Jul 29, 2020

The general idea behind account-based marketing (ABM) is simple: sales and marketing work together to develop an outreach strategy geared toward a specific account. The benefits of ABM are clear, s...

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2020 database strategies & contact acquisition survey report

Sponsored by: Oracle Published By: Research Desk Released: Jul 29, 2020

Modern marketing and sales teams are feeling the pressure to deliver seamless, authentic messaging to buyers at every point of their customer journey. As buyer expectations to receive this type of rel...

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the complete guide to referral marketing

Sponsored by: Birdeye Published By: Research Desk Released: Jul 27, 2020

The most effective form of marketing is a personal recommendation from a friend or family member. But unfortunately, while most businesses have happy customers, they aren’t getting recommendations. ...

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the new marketing standard: healthcare edition

Sponsored by: Uberflip Published By: Research Desk Released: Jun 29, 2020

To better understand how today's healthcare marketing leaders accelerate the buyer journey with content, Heinz Marketing and Uberflip conducted a research study. The report uncovers ways healthcare ma...

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the definitive guide to converting more leads

Sponsored by: Podium Published By: Research Desk Released: Jun 19, 2020

The Definitive Guide to Converting More Leads How can you set your business apart? Lead generation is one of the biggest challenges businesses face. With new channels for marketing and incr...

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5 ways marketers can innovate to drive growth

Sponsored by: Salesforce Published By: Research Desk Released: Jun 02, 2020

Small and medium business marketers have a lot to do and not enough time to do it. Budgets are often tight, as well, so they have to be smart about where they spend their time and effort. In this g...

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next-level video marketing

Sponsored by: Brightcove Published By: Research Desk Released: May 06, 2020

Developing video campaigns to engage key prospects at every stage of their journey   Regardless of the type of content you create, it won’t get the job done if your buyers aren’t engage...

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5 hard truths for marketers

Sponsored by: Sitecore Published By: Research Desk Released: Mar 11, 2020

Today, senior marketers are expected to drive their organization’s digital experience and steer its digital-first vision. Making this transformation is critical for success, but martech stacks have ...

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