Marketing Whitepapers

5 way to transform project collaboration in marketing

Sponsored by: Planview Published By: Research Desk Released: Nov 26, 2019

Read how they are easily planning team projects, scheduling tasks, collaborating on documents, and tracking their group’s progress using integrated Kanban boards, Gantt charts, and communication too...

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marketing trends

Sponsored by: Look Listen Published By: Research Desk Released: Nov 25, 2019

Nine factors reshaping marketing and how you can stay ahead of them. Marketing isn’t what it used to be. You’ve got big data. You’ve got artificial intelligence. You’ve got GDPR and agile w...

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2019 marketing benchmark report

Sponsored by: Look Listen Published By: Research Desk Released: Nov 25, 2019

Email and mobile metrics for smarter marketing. Data is the lifeblood of successful marketing. Companies that can harness the power of data are tomorrow’s winners. At Acoustic, we believe deeply ...

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advertising & marketing 101 how to create a marketing budget

Sponsored by: Spectrum Published By: Research Desk Released: Nov 20, 2019

How to Make a Marketing Budget A breakdown of the 3-step process of creating an effective marketing budget. We’re not going to sugarcoat it—creating a marketing budget can be intimidating an...

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advertising & marketing 101 how to make a commercial that works

Sponsored by: Spectrum Published By: Research Desk Released: Nov 20, 2019

Think about the commercials that stick with you. What is it about them that you remember? It’s probably a combination of ads that made you laugh, made you think, or tugged at your heartstrings. A...

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advertising & marketing 101 how to get started

Sponsored by: Spectrum Published By: Research Desk Released: Nov 20, 2019

If you’re reading this, you’ve taken an important step to grow your business. You’ve decided that you need to advertise to get your business where you want it to be. Step one complete. It�...

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tv advertising 101

Sponsored by: Spectrum Published By: Research Desk Released: Nov 20, 2019

If you’re running a small or local business, you’ve probably felt overwhelmed about the marketing and advertising options out there. We’re not going to sugarcoat it: there are a lot. And there a...

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3 keys for consistent marketing in 2020

Sponsored by: Spectrum Published By: Research Desk Released: Nov 20, 2019

You might think advertising only during peak seasons is enough, but research shows otherwise. Here are three ways that consistency pays off and can produce a better return on your investment. Consi...

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go further with digital analytics: an ignite guide 80189 – irresistible customer exp...

Sponsored by: oracle Published By: Research Desk Released: Nov 20, 2019

This series of guides is for the marketer who is always on and needs to know what is trending in modern marketing. It will get you up to speed on pivotal topics in less time (and less effort) so you c...

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5-minute audience targeting primer

Sponsored by: Oracle Published By: Research Desk Released: Nov 19, 2019

Marketing is not getting more difficult because of data—it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wa...

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