Media Whitepapers

the convergence of tv, ott & digital video

Sponsored by: Spectrum Published By: Research Desk Released: Feb 10, 2022

5 Factors Disrupting the Media Buying Landscape The advertising landscape is forever changed by the emergence and steady rise of OTT. TV, OTT, and digital video were once clearly defined as sepa...

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6 holiday spenders buying in q4 2021

Sponsored by: Winmo Published By: Research Desk Released: Nov 19, 2021

Score last minute ad dollars - connect with holiday advertisers buying media in Q4...

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the future of media

Sponsored by: Neustar Published By: Research Desk Released: Jan 12, 2021

Description: Marketers often see publishers as a means to an end: a way to reach coveted audiences. And most publishers see marketers as a means to an end too: a way to pay the bills. The transactiona...

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acquire, retain & delight ott users

Sponsored by: Vlocity Published By: Research Desk Released: Dec 21, 2020

How the Industry Cloud Can Transform Your Media & Entertainment Offering Your customers expect access to the media they want, at anytime, and on any device across all digital channels. Direct-t...

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bot friday: threats to e-commerce and how to stop them

Sponsored by: WhiteOps Published By: Research Desk Released: Dec 02, 2020

How might bots turn Holiday Shopping 2020 into a #BotFriday disaster? Marketers could be wasting on average $7M per year on fraudulent paid media interactions. This year's holiday shopping season has ...

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zero trust in practice: the art of the possible

Sponsored by: Zero Trust Published By: Research Desk Released: Sep 29, 2020

Zero Trust in Practice: The Art of the Possible — a new SC Media virtual conference — will tackle an increasingly important subject. Scheduled for November 11-12, this unique learning and networki...

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tv advertising 101

Sponsored by: Spectrum Published By: Research Desk Released: Nov 20, 2019

If you’re running a small or local business, you’ve probably felt overwhelmed about the marketing and advertising options out there. We’re not going to sugarcoat it: there are a lot. And there a...

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