NBA (or Next Best Action) Whitepapers

learn from our curated collection of “13 best practices” for next best action programs...

Sponsored by: Aktana Published By: Research Desk Released: Jul 29, 2024

These 13 best practices come from our extensive real-world experience with more than 350 active NBA deployments, representing many of the top 20 pharma companies globally. By embracing these strate...

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a practical reference for commercial life sciences teams navigating the omnichannel landsc...

Sponsored by: Aktana Published By: Research Desk Released: Jul 29, 2024

Whether your go-to-market strategy leverages 5 channels or 15, effective omnichannel engagement should feel like a continuous conversation that’s tailored to individual preferences and needs. And...

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a practical reference for enriching your medtech team with omnichannel intelligence

Sponsored by: Aktana Published By: Research Desk Released: Jul 29, 2024

Medical Device companies in the top third of omnichannel maturity are experiencing 2x revenue growth compared to companies with average maturity. This indicates a substantial opportunity for businesse...

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a practical reference for enriching your medtech team with omnichannel intelligence

Sponsored by: Aktana Published By: Research Desk Released: Jun 28, 2024

Medical Device companies in the top third of omnichannel maturity are experiencing 2x revenue growth compared to companies with average maturity. This indicates a substantial opportunity for businesse...

Read more

a practical reference for commercial life sciences teams navigating the omnichannel landsc...

Sponsored by: Aktana Published By: Research Desk Released: Jun 28, 2024

Whether your go-to-market strategy leverages 5 channels or 15, effective omnichannel engagement should feel like a continuous conversation that’s tailored to individual preferences and needs. And...

Read more

learn from our curated collection of the “13 best practices” for next best action prog...

Sponsored by: Aktana Published By: Research Desk Released: Jun 28, 2024

These 13 best practices come from our extensive real-world experience with more than 350 active NBA deployments around the globe with leading pharmaceutical companies. By embracing these strategies...

Read more