Personalization Whitepapers

achieving omnichannel personalization at scale

Sponsored by: Adobe Published By: Research Desk Released: Sep 04, 2020

Personalization at scale leads to superior customer experiences and measurable business gains—and here are the four capabilities your organization must have to achieve it. Marketers should care a...

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flexing your abs: the ultimate guide to account-based sales

Sponsored by: Outreach Published By: Research Desk Released: Aug 12, 2020

To succeed in today’s B2B industry, it’s important to align your sales strategies to today’s B2B sales and buyer expectations for personalization. In fact, according to Accenture Interactive, �...

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12 things to know when choosing a b2b ecommerce platform

Sponsored by: Adobe Published By: Research Desk Released: Apr 28, 2020

The average request for proposal process can take weeks or months to complete. Using a phased approach can help you make a great decision, in less time. View the guide 12 Things You Must Know When Cho...

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consider the benefits of going hybrid

Sponsored by: Adobe Published By: Research Desk Released: Apr 28, 2020

Expansion into new commerce channels may require more. Not all channels are the same. Each has its own feature sets, so you’ll need a commerce solution that does it all. View the guide Consider the ...

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introductory guide to web personalization

Sponsored by: Marketo Published By: Research Desk Released: Nov 04, 2019

Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all custo...

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you know you need to personalize, now what?

Sponsored by: Acquia Published By: Research Desk Released: Sep 18, 2019

How to Take a Crawl-Walk-Run Approach for Personalization Success You’ve seen the numbers. You’ve read the articles. Personalization is top of mind for marketing professionals around the globe,...

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modeling roi for personalization

Sponsored by: Acquia Published By: Research Desk Released: Sep 18, 2019

Personalization, while increasingly important to an organization's success, is not a simple task. Implementing personalization requires a transformation and transformations live or die based on senior...

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digital personalization: taking an agile approach

Sponsored by: Acquia Published By: Research Desk Released: Sep 18, 2019

Personalization is not a piece of software, nor is it a feature of one. Successful personalization is a result of people, process and technology, and in that order. Both the people who are building...

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the state of personalization today

Sponsored by: Acquia Published By: Research Desk Released: Sep 18, 2019

No matter the industry, every organization wants to deliver a better experience for their customers. In order to address the customer experience challenge, organizations are turning to technology. ...

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path to personalization

Sponsored by: Sitecore Published By: Research Desk Released: Sep 18, 2019

The 9 keys to driving stronger relationships—one customer at a time.Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly large number of companies...

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