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Sales and Marketing
Sales and Marketing Whitepapers
the good the bad and the data
Sponsored by:
DemandScience
Published By:
Research Desk
Released:
Nov 29, 2023
Sure, there’s more than enough data out there to prove the critical importance of Sales and Marketing alignment. There’s a lot we’ve even mentioned in this report. But all those facts and figure...
Read more
the good the bad and the data
Sponsored by:
DemandScience
Published By:
Research Desk
Released:
Nov 27, 2023
Sure, there’s more than enough data out there to prove the critical importance of Sales and Marketing alignment. There’s a lot we’ve even mentioned in this report. But all those facts and figure...
Read more
the 7-step guide to sales acceleration for b2b marketers
Sponsored by:
Inbox Insight
Published By:
Research Desk
Released:
Feb 03, 2023
We take a deep dive into the following 7 key strategies to reveal how they can drive B2B sales acceleration in 2022 and beyond In this report: Data Science: Look-a-Like Modelling, Intent Dat...
Read more
accelerate digital transformation with enterprise apps on the cloud
Sponsored by:
Kyndryl
Published By:
Research Desk
Released:
Nov 17, 2021
Digital transformation requires shifting critical and noncritical workloads to the cloud Many enterprises began their cloud journeys by migrating customer-facing applications and adopting cloud-nat...
Read more
beyond crm: the cfo’s guide to driving sales revenue and reducing sales costs
Sponsored by:
Microsoft
Published By:
Research Desk
Released:
Oct 06, 2021
With remote selling and digital experiences becoming the primary way of engaging with customers, updating your customer relationship management (CRM) solution is more important than ever. Learn how to...
Read more
using data to drive an improved customer experience
Sponsored by:
Informatica
Published By:
Research Desk
Released:
Oct 04, 2021
Are Your Sales and Marketing Initiatives on Target? Understanding what your customers want, need, and expect from you is key to delivering new products and services that engage and retain them. Rea...
Read more
the ultimate guide to b2b marketing planning
Sponsored by:
Inbox Insight
Published By:
Research Desk
Released:
Sep 07, 2021
This definitive guide cuts through all the marketing buzzwords and hype to provide a clear, easy-to-follow plan of attack. Supported by tried and tested marketing principles, we'll cover: PR...
Read more
account-based marketing research report
Sponsored by:
Inbox Insight
Published By:
Research Desk
Released:
Sep 07, 2021
Interest in account-based marketing continues to grow as marketers seek better results in B2B sales and businesses look for more reliable strategies. The appeal of ABM is its targeting, and how market...
Read more
7 pillars of successful demand generation
Sponsored by:
Inbox Insight
Published By:
Research Desk
Released:
Sep 07, 2021
Demand generation is an effective B2B marketing strategy. While helping define the way you drive traffic and generate leads, it is also a highly targeted process that focuses on maximizing results by ...
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quality crm data: the key to delivering great customer experiences
Sponsored by:
Validity
Published By:
Research Desk
Released:
Dec 08, 2020
In a culture that relies heavily on social media, online reviews, and brand advocacy to gauge product and brand performance, your ability to deliver great customer experiences is key to rising above t...
Read more
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