Social Media Whitepapers

operational maturity: how to benchmark and assess your organization

Sponsored by: PagerDuty Published By: Research Desk Released: Oct 16, 2024

Over the last five years, technological advancements and social media have fundamentally reshaped how consumers interact with brands. Customers now demand seamless and frictionless digital experiences...

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the power of personalization: driving digital banking success

Sponsored by: Redis Labs Published By: Research Desk Released: Aug 23, 2022

Consumers everywhere are becoming more demanding. As we spend more and more time online at home, at work, and on the move—swiping through mobile apps throughout the day, using social media, shopping...

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ignite data- driven brand loyalty & spark human-inspired brand love

Sponsored by: Resonate Published By: Research Desk Released: Jul 19, 2022

Acquiring new customers is great. You can’t build a brand without customers. But build a successful brand without turn those new customers into repeat customers loyal shoppers and brand lovers. A ma...

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ciam for dummies

Sponsored by: Okta Published By: Research Desk Released: May 20, 2022

You’ve no doubt used customer identity and access management (CIAM) in your personal life as a customer of other businesses — whether you realized it or not. Perhaps you’ve logged into a website...

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conviva’s state of streaming: content discovery 2021

Sponsored by: Conviva Published By: Research Desk Released: Feb 23, 2022

Conviva's inaugural State of Streaming: Content Discovery 2021 report provides premium streaming publishers a roadmap for how to grow their streaming audience, leverage the power of social media to ai...

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unify social media: how to break down silos between paid and organic

Sponsored by: Khoros Published By: Research Desk Released: Feb 09, 2021

Learn about the benefits of aligning teams, goals, and content across paid and organic social media efforts to drive better results for your business. The importance of unifying paid and organic so...

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50 social media best practices

Sponsored by: Salesforce Published By: Research Desk Released: Jan 18, 2021

Discover new ways to use social media for your unique business goals. Get tips for every aspect of social media in business, from listening and engagement to publishing and advertising — so you c...

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social media playbook

Sponsored by: Meltwater Published By: Research Desk Released: Dec 03, 2020

From managing multiple social media profiles to planning out editorial calendars, a social media manager is always juggling multiple tasks. It’s a big job, and it’s one that’s always changing. ...

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idc — business value of aem assets demand gen creative

Sponsored by: Adobe Published By: Research Desk Released: Jan 03, 2019

Thank you for reading our latest industry content. Learn more about how consistent distribution and management of your digital marketing can improve your organization's workflow. With the help of Adob...

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state of digital advertising

Sponsored by: Adobe Published By: Research Desk Released: Jan 03, 2019

As digital advertising channels and challenges increase, it’s more important than ever to connect to customers in a way that’s timely, personal, and relevant. Start with The State of Digital Ad...

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