business intelligence (BI)

Highlights: After clarifying your marketing objectives, the next step is to systematically gather customer data from various sources such as purchases, website traffic, social media activities, a...

Highlights: IPA plays a crucial, and even dominant, role in driving change. Still, its greatest value is realized when companies understand how to integrate it with other capabilities and approac...

Highlights: NLP deploys algorithms, text and grammar rules, and intelligent parsing to decrypt meaning and intent from the user’s voice utterances. Regarding BI, language processing facilita...