CDP

continuous data protection strengthening business data resilience

  Insights Desk   Oct 23, 2024

Highlights: Continuous data protection employs journal-based technology to record all changes occurring within a specified timeframe, enabling recovery from any point in time with increments of s...

Read more

best strategies to implement customer data platform architecture

  Insights Desk   Sep 05, 2023

Highlights: Enabling business teams to easily access and take action on customer data results in a 25% boost in marketer efficiency and a 40% increase in data analyst efficiency, per a Forrester ...

Read more

mparticle’s cdp announces warehouse sync feature

  Insights Desk   Nov 02, 2022

Highlights – Currently, this feature is only available for the Snowflake data cloud. The company said that support for other data platforms like Google BigQuery, Amazon RedShift, and Microsoft ...

Read more

dreamforce 2022: salesforce announces genie cdp to fuel better custome...

  Research Desk   Sep 22, 2022

Highlights – The company explained that the solution enables enterprise teams to produce seamless, personalized experiences that continuously react to changing consumer information and needs by...

Read more

customer data platforms vs. master data management: features, differen...

  Insights Desk   Aug 22, 2022

Highlights: While CDPs are built to help customer experience (CX) and marketing teams facilitate and improve customer experiences, MDMs are designed to help IT, and customer support teams create ...

Read more

cdp trends – the shiny new thing in the market

  Insights Desk   Oct 08, 2020

It looks like everyone, more specifically, marketing professionals and executives, are suddenly discussing customer data platforms (CDPs) nowadays. CDP plays an important role in industries by helping...

Read more

how competition is driving the cloudera towards new big data solution?

  Insights Desk   May 16, 2019

With an increasing focus on the digital transformation, the next logical step for major enterprises is organizing, storing, and analyzing all the data that is captured. Getting the tools to gain the r...

Read more