conversational marketing

Highlights: In the past, successful campaigns relied on cool videos and well-placed ads. Today, a comprehensive approach is essential, including diverse videos, a strong social media presence, st...

Highlights: In contrast to traditional methods centered on rapid sales, conversational marketing puts the customer first. Conversational AI, such as chatbots or email responses, aids in catego...

Based in northern France and headquartered in New York, the Sarbacane Group, a publisher of applications for corporate communications, has raised USD 27 million in funding. The round was led by IDI, a...