Customer Data

salesforce and databricks strengthen collaboration through enhanced pl...

  Insights Desk   Sep 12, 2023

Highlights: The newly announced integration will allow users to access data stored in the Databricks Lakehouse Platform directly from the Salesforce Data Cloud interface and vice versa. Throug...

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best strategies to implement customer data platform architecture

  Insights Desk   Sep 05, 2023

Highlights: Enabling business teams to easily access and take action on customer data results in a 25% boost in marketer efficiency and a 40% increase in data analyst efficiency, per a Forrester ...

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predictions for ai in enterprises in 2023

  Insights Desk   Mar 09, 2023

Highlights: By using AI-powered chatbots, companies can provide customers with 24/7 support without human intervention. Artificial Intelligence (AI) is a critical tool for enterprises to stay ...

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attio raises usd 23.5 million to create a cutting-edge crm platform

  Insights Desk   Mar 03, 2023

Highlights: CRM software stores current and prospective customer data. Salespeople spend much time manually entering customer data into their CRM system. A customer record in Attio can be clic...

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the secret recipe to improve your customer insights

  Insights Desk   Aug 22, 2022

Highlights: Every day spent generating an individual customer’s insight is one less day you have using the understanding to generate revenue. Companies can automate data management practices...

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amperity 3.0 introduces first and only cdp to resolve customer data ch...

  Insights Desk   Sep 23, 2020

Highlight: Amperity 3.0 is a multi-patented novel category of Enterprise-Grade CDP, exclusively developed for marketing, IT, and analytics leaders. Amperity introduced the third generation of ...

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