customer retention

customer centricity: strategic imperative for b2b success

  Insights Desk   Sep 23, 2024

Highlights: A customer-centric approach revolves around placing the customer at the heart of every business decision. Involving customers in product development is like gaining a team of advis...

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what is a unique selling point? with an effective b2b example

  Insights Desk   May 13, 2024

Highlights: A compelling USP empowers you to set higher prices, capitalizing on the unique value you offer. A powerful USP enables you to justify premium pricing for the unique experience you ...

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report: 88% of firms value first-party data more than two years ago!

  Insights Desk   Dec 06, 2022

Highlights – According to the survey, 88% of respondents believe gathering first-party data is more crucial for organizations now than it was two years ago, and 41% believe that over the past 1...

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combination of customer experience management (cxm) and crm better sol...

  Insights Desk   Jan 21, 2019

CX management or also known as customer experience management seems to in a tussle with the traditional CRM. CRM vendors such as Zoho, SAP, Oracle, and Zendesk have placed a renewed emphasis on the Cu...

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