data-driven insights

elevating marketing performance with advanced marketing analytics

  Insights Desk   Sep 30, 2024

Highlights: To build a complete customer picture, marketers should unify structured and unstructured data. Once customer data is centralized, companies must activate it to enable targeted mark...

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stop intuition-based marketing: path to b2b data-driven marketing

  Insights Desk   Sep 12, 2024

Highlights: Data-driven marketing is a data-centric approach that uses analytics and insights to inform marketing strategies. Effective marketing is about spending wisely, not just spending he...

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elevate your success with varied benefits of conversion rate optimizat...

  Insights Desk   Apr 30, 2024

Highlights: The primary benefits of Conversion Rate Optimization (CRO), particularly those commonly emphasized, revolve around boosting financial gains and fostering lead generation. The goal ...

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the dynamics of digital transformation in retail

  Insights Desk   Dec 22, 2023

Highlights: Technologies like big data, smart algorithms, analytics, mobile apps, location-based services, the Internet of Things, and blockchain contribute significantly to transforming various ...

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the power of retail data analytics: understanding its role and the dif...

  Insights Desk   Aug 22, 2023

Highlights: Retail data analytics gives business owners crucial insights into their stores, vendors, customers, and products. Descriptive analytics gathers raw data from multiple sources like ...

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