marketing automation

maximize sales pipeline through marketing automation solutions

  Insights Desk   Jun 18, 2024

Highlights: Marketing automation goes beyond just helping your business. It creates a connected and smoother experience for your clients. It backs sales teams with high-quality leads and signi...

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roi-fetching behavioral targeting adds value to b2b marketing strategi...

  Insights Desk   May 28, 2024

Highlights: Capitalizing on target behavior involves collecting information about a visitor and delivering ads tailored to their specific profile. This data can be sourced from websites, mobile a...

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pathlight undergoes a rebranding as echo ai

  Insights Desk   Feb 01, 2024

Highlights: Echo AI offers integrations with marketing automation tools from Salesforce Inc., HubSpot Inc., and various other companies. Echo AI employs large language models to analyze the cu...

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innovative b2b marketing strategies: moving beyond conventional approa...

  Insights Desk   May 20, 2023

Highlights: B2B marketing frequently uses targeted campaigns that focus on specific markets, industries, or internal decision-makers Other businesses or organizations are typically the primary...

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top reasons to consider marketing automation

  Insights Desk   Nov 02, 2022

Highlights: According to Statista, the top three benefits of marketing automation, as ranked by sales and marketing professionals and executives, are as follows: time savings on repetitive work (...

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vested and red lab technologies to enhance digital capabilities

  Insights Desk   Jan 17, 2022

Vested acquires Red Lab Technologies Vested, a top-notch global unified financial services communications company, announced the acquisition of Red Lab Technologies, a web design, development, and di...

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twilio engage to help marketers enhance consumer experience

  Insights Desk   Nov 16, 2021

Highlights Twilio Engage has been built on Segment, a next-generation customer data management platform. The new omni-channel marketing tool will help marketers deliver campaigns across multip...

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phunware introduces maas customer data platform

  Insights Desk   Oct 21, 2020

Highlights: Phunware launched its novel Multiscreen-as-a-Service (MaaS) customer data platform (CDP). CDP industry is anticipated to expand at a CAGR of over 34% and account for about USD 10.3...

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perkuto launched a pre-tested marketing operations acceleration progra...

  Insights Desk   Oct 13, 2020

Perkuto, the top-rated Marketo operations agency, announced its SCORE Architecture, which comprises pre-tested marketing operations acceleration programs. The modern SCORE Architecture, capitalizing...

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surefire crm listed in 2020 digital mortgage demo competition

  Insights Desk   Oct 12, 2020

At Arizent’s 2020 Digital Mortgage Conference, held on September 14-17, 2020, Top of Mind Networks (Top of Mind), a specialist in customer relationship management (CRM) and marketing automation soft...

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