Marketing Strategy

maximizing potential: b2b mobile apps for growth

  Insights Desk   Jun 06, 2023

Highlights: By building B2B apps, you empower other businesses to effectively manage their operations and achieve optimal performance, ultimately driving success in the competitive corporate land...

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mastering the art of b2b marketing: effective strategies for business ...

  Research Desk   May 23, 2023

Highlights: To capitalize on the highest-ROI trends for 2023, a solid marketing strategy is essential. B2B marketing is dissected into three-tiered funnel – top, middle and bottom funnel. ...

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zero-party data a new way of marketing – higher customer experience

  Insights Desk   Aug 18, 2022

Highlights: A new generation of zero-party data helps to build long lasting customer relationship and improve customer experience. In 2020, Forrester coined the term zero-party data. Zero-part...

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how virtual reality can help grow businesses?

  Insights Desk   Aug 23, 2021

Virtual reality (VR) is considered today the most promising enterprise technology by different organizations. According to traditional thinking, businesses looked upon VR technology as a futuristic, c...

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social media marketing trends to swear by in 2021

  Insights Desk   Feb 18, 2021

Want to know what’s trending! Marketing is an extremely dynamic concept, and the marketing formula is not the same for every organization. Nowadays, businesses have so many different ways at the...

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changing roles of technology in digital world

  Insights Desk   Jul 07, 2020

The world is going more and more ‘Digital,’ looking at the scenes of the pandemic. Digitalization has become a very vast area of profound technologies. Every business working in any field makes us...

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shaping identity of consumers in a cookieless world

  Insights Desk   Apr 21, 2020

Marketers have been using cookies for a long time. A cookie acts as a critical tool that allows understanding consumer behavior and target users. However, there have been allegations related to privac...

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