sales & marketing

spin selling elevates b2b sales strategy with targeted questioning

  Insights Desk   Sep 16, 2024

Highlights: The SPIN selling methodology uses four stages of targeted questions to guide the sales process, helping prospects identify their need for a solution. This approach can increase close ...

Read more

market basket analysis strategically optimizing sales & marketing

  Insights Desk   Sep 03, 2024

Highlights: Predictive market basket analysis examines items purchased in sequence to evaluate cross-selling opportunities. Market basket analysis provides valuable insights into customer beha...

Read more

how artificial intelligence is transforming the world of sales & m...

  Insights Desk   Jul 30, 2019

Artificial Intelligence (AI) enables marketers to understand the sales cycle along with correlating the already set strategies and spending to sales results. AI-driven insights are all set to assist t...

Read more

how customer experience can reform customer service?

  Insights Desk   Feb 20, 2019

The customer service has transformed over the last five years, wherein the customers had to constantly contact the service providers to get a certain issue fixed. Most of the service providers lacked ...

Read more