In recent years, there has been an undeniable increase in attention on the integration and automation space. As applications keep moving from on-prem to cloud (SaaS) and from cloud to hyper-specialized clouds, the need for integration and automation as the engine behind any digital transformation initiative has become more obvious than ever.
As a B2B SaaS provider, this shift has likely resulted in growing expectations around how your product operates and fits within the rest of your customer’s tech stack. As the demand for integrations persists, it’s probable that your product team is facing never-ending integration requests and a growing backlog.