Why there’s more to loyalty than cards
Traditionally, loyalty schemes were thought to work best for frequent purchasers – a challenge for the leisure industry, where many only travel once or twice a year. Which is why it is often the loyalty of business travellers that is rewarded. But it’s time to win over the leisure traveller. To start with, you need to think long-term. How? Good end-to-end experience, great customer service, flexible bookings and reliability.
Our loyalty customers are exploring new ways to deepen relationships. Through conversations with them, we’ve gathered some key insights.
Download this infographic to learn more.