A practical reference for commercial MedTech teams navigating the omnichannel landscape.
Healthcare professionals and hospital stakeholders have overwhelmingly expressed their desire to be contacted by MedTech companies through omnichannel avenues.1 Increased interest in hybrid sales within MedTech companies is driven by customers’ growing preference for remote engagement with sales reps, a trend initiated during the pandemic and expected to persist. While physicians still favor in-person meetings, their preference remains below pre-pandemic levels. Additionally, the desire for video or phone interactions and on-demand technical product content has significantly increased.