COVID-19 has impacted economic function. Whether the impact is temporary or permanent is largely unknown.
Consumer spending, sentiment and purchase patterns have been vastly altered since lockdowns began, leaving business decision makers without answers to key questions like:
- How is our target market segmentation making purchases now and how will this impact their future purchase behavior?
- How do consumers perceive our products and our competitor’s products in the midst of an essentials only economy?
- Is customer service up to par despite social distancing and mask requirements?