In this guide, discover eight use cases of how a customer data platform, powered by AI, can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalised, real-time experiences across marketing, including:

• Optimising ad spend
• Powering dynamic website content
• Increasing up-sell and cross-sell
• Resolving service cases with marketing data