The cloud presents a spectrum of advantages, spanning operational efficiency, customer engagement, business agility, and operational performance. Yet, the cloud is fundamentally a means to an end – an influential tool for achieving goals. When considering the next steps towards adopting the cloud, organisations should direct their attention toward desired outcomes. It would be imprudent for any entity to assume that a blanket cloud-first policy can comprehensively address all aspects— especially in the initial years of implementation. Today’s hybrid environment demands managerial discernment to ascertain the specific key priorities, which can vary from one organisation to another. Rackspace Technology recommends creating a matrix aligning these four outcomes with the following strategies and benefits.