B2B buyers have come to expect personalized experiences in all their business dealings. But as they engage more via multiple digital channels, the data crucial to understanding their preferences ends up in disconnected systems. Unified data is the linchpin to delivering what decision-makers expect.Read the e-book Four Ways Data Helps B2B Personalize at Scale to learn how a customer data platform (CDP) simplifies data unification while adhering to compliance standards and customer privacy expectations. See how to personalize at scale by:

• Adopting an account-based marketing (ABM) strategy.
• Curating customer insights through data drawn from all sources.
• Applying intelligent recommendations based on insights.
• Incorporating customer feedback to enhance buyer experiences.